Developed by the National Association of Social Workers (NASW) in collaboration with the nation’s schools of social work, this website was created to educate prospective social workers about the scope and vitality of the profession. By highlighting 50 accomplished social workers, the site provides an up close and personal look at the profession’s diverse people, opportunities and contributions. In addition to the social worker profiles, there is a range of helpful information and resources for making an informed career choice.
It is part of the National Social Work Public Education Campaign, an ongoing effort to educate the public about the depth and breadth of services social workers provide. This effort also included a national advertising campaign, which profiled seven social workers following different career paths around the country.